Cases in marketing management,
by Ralph Westfall and Harper W. Boyd, Jr.
APA Citation
Westfall, R. L., Boyd, H. W. (1961). Cases in marketing management. Homewood, Ill.: Irwin.
MLA Citation
Westfall, Ralph L, and Harper W Boyd. Cases In Marketing Management. Homewood, Ill.: Irwin, 1961.
Warning: These citations may not always be complete (especially for serials).