Effective advertising :
understanding when, how, and why advertising works /
Gerard J. Tellis

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Main Author: Tellis, Gerard J., 1950-
Language(s): English
Published: Thousand Oaks, Calif. : Sage Publications, c2004
Subjects: Consumers > Consumers / Attitudes
Advertising
Physical Description: 203 p. : ill. ; 23 cm
ISBN: 0761922539 (paper)
0761922520 (cloth)
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