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‡aQuelch, John A.
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‡aReadings in modern marketing /
‡cJohn A. Quelch.
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‡aModern marketing
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‡aHong Kong :
‡bChinese University Press,
‡cc2006.
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‡axii, 755 p. :
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‡c24 cm.
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‡aIncludes bibliographical references.
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‡aMode of access: Internet.
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‡aMarketing.
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