Readings in modern marketing

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100 1 ‡aQuelch, John A.
245 1 0 ‡aReadings in modern marketing / ‡cJohn A. Quelch.
246 3 0 ‡aModern marketing
260 ‡aHong Kong : ‡bChinese University Press, ‡cc2006.
300 ‡axii, 755 p. : ‡bill. ; ‡c24 cm.
504 ‡aIncludes bibliographical references.
538 ‡aMode of access: Internet.
650 0 ‡aMarketing.
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