Optimal pricing strategies, the role of share effects, new customer entry and brand switching :
a thesis /
presented by Ingemar Ernest Dierickx.

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Main Author
Dierickx, Ingemar.
Related Names
Harvard University. Graduate School of Business Administration.
Harvard University. Dept. of Economics.
Language(s)
English
Published
1985.
Subjects
Product management.
Pricing > Mathematical models.
Pricing > Decision making.
Note
A thesis in the combined program of Business Economics, Harvard University Dept. of Economics and Harvard Business School.
Physical Description
189 leaves ; 28 cm.
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