Revisiting the concept of integrated marketing communications :
contrasting perceptions between marketers and advertising agency executives /
Lynne Eagle ... [et al.].

Description

Related Names

Eagle, Lynne
Massey University. Dept. of Commerce.

Language(s)

English

Published

Auckland, New Zealand : Dept. of Commerce, Massey University at Albany, [1998]

Note

"May 1998."

Physical Description

26 leaves ; 30 cm.

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