Broadcasting/cable and beyond :
an introduction to modern electronic media /
Joseph Dominick, Barry L. Sherman, Gary Copeland.

APA Citation

Dominick, J. R., Copeland, G., Sherman, B. L. (1990). Broadcasting/cable and beyond: an introduction to modern electronic media. New York: McGraw-Hill.

MLA Citation

Dominick, Joseph R, Gary Copeland, and Barry L Sherman. Broadcasting/cable And Beyond: an Introduction to Modern Electronic Media. New York: McGraw-Hill, 1990.

Warning: These citations may not always be complete (especially for serials).