Management of international advertising :
a marketing approach /
by Dean M. Peebles and John K. Ryans, Jr.

Description

Main Author

Peebles, Dean M., 1923-

Related Names

Ryans, John K.

Language(s)

English

Published

Boston : Allyn and Bacon, c1984.

Subjects

Export marketing.
Advertising.

Physical Description

vii, 296 p. : ill. ; 25 cm.

ISBN

0205079881 :

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