Catalog Record: How to develop a successful advertising plan | HathiTrust Digital Library

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How to develop a successful advertising plan /
James W. Taylor.

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Main Author: Taylor, James Walter, 1933-
Related Names: Taylor, James Walter 1933-
Language(s): English
Published: Lincolnwood, Ill., U.S.A. : NTC Business Books, c1993.
Edition: 2nd ed.
Subjects: Marketing > Marketing / Handbooks, manuals, etc.
Advertising > Advertising / Handbooks, manuals, etc.
Note: Includes index.
Rev. ed. of: How to write a successful advertising plan. c1989.
Physical Description: viii, 248 p. : ill. ; 29 cm.
ISBN: 0844235261
Locate a Print Version: Find in a library

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