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Towards global guidelines for television audience measurement /
produced by Audience Research Methods (ARM) Group.

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Corporate Author: Audience Research Methods (ARM) Group.
Language(s): English
Published: Geneva : European Broadcasting Union, 1999.
Subjects: Television viewers > Television viewers / Research.
Note: "Sponsored and published by European Broadcasting Union in collaboration with Advertising Research Foundation (USA), Canadian Advertising Research Foundation, European Association of Advertising Agencies, European Group of Television Advertising, European Media Research Organizations, European Society for Opinion & Marketing Research, Group of European Audience Reserchers, Pan-European Television Research Group, World Federation of Advertisers."--T.p.
Physical Description: viii, 96 p. ; 30 cm.
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