Advertising education : yesterday--today--tomorrow / Billy I. Ross, senior author ; Anne C. Osborne, Jef I. Richards, contributing authors ; Alan D. Fletcher, copy editor.
|Main Author:||Ross, Billy I.|
|Other Authors:||Fletcher, Alan D. , Richards, Jef I. , Osborne, Anne C.|
Lubbock, TX : Advertising Education Publications, c2006.
> Study and teaching (Higher)
> United States.
"Supporting institutions: Reilly Center for Media & Public Affairs; Manship School of Mass Communication, Louisiana State University; College of Mass Communications, Texas Tech University."
Previously published as: Advertising education / American Academy of Advertising and the American Association of Advertising Agencies. 1965. The status of advertising education / Advertising Education Publications. c1991.
vii, 1181 p. ;
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