Cultural impact on international branding :
a case of marketing Finnish mobile phones in China /
Zhenyi Li.

Description

Main Author

Li, Zhenyi.

Language(s)

English

Published

Jyväskylä : Jyväskylän yliopisto, 2001.

Subjects

Consumers > Consumers / Research > Consumers / Research / China.
Consumers > Consumers / China > Consumers / China / Attitudes.
Consumers' preferences > Consumers' preferences / China.
Brand choice > Brand choice / China.
Intercultural communication.
Export marketing > Export marketing / Finland.
Cell phones > Cell phones / Marketing > Cell phones / Marketing / China.

Physical Description

146 p. : ill. ; 25 cm.

ISBN

9513907546

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