Catalog Record: Transcript proceedings : Magazine Audience Measurement Research Workshop : magazine media research 2001 : new challenges facing audience measurement, January 22, 1997, The New York Hilton | HathiTrust Digital Library

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Transcript proceedings :
Magazine Audience Measurement Research Workshop : magazine media research 2001 : new challenges facing audience measurement, January 22, 1997, The New York Hilton.

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Related Names: Vorster, Hans. , Douglas, Stephen A. , workshop co-chair.
Language(s): English
Published: New York, NY : Advertising Research Foundation, c1997.
Subjects: Advertising Research Foundation > Advertising Research Foundation / Congresses.
Mass media > Mass media / United States > Mass media / United States / Congresses.
Advertising media planning > Advertising media planning / United States > Advertising media planning / United States / Congresses.
American periodicals > American periodicals / Circulation > American periodicals / Circulation / Congresses.
Marketing research > Marketing research / United States > Marketing research / United States / Congresses.
Market surveys > Market surveys / United States > Market surveys / United States / Congresses.
Physical Description: 167 p. ; 28 cm.
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