Political television advertising objectives : the viewpoint of political media consultants

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100 1 ‡aBerkovitz, Tobe.
245 1 0 ‡aPolitical television advertising objectives : ‡bthe viewpoint of political media consultants / ‡cby Tobe Louis Berkovitz.
264 4 ‡c©1984
264 1 ‡a[Place of publication not identified] : ‡b[publisher not identified], ‡c[1984]
300 ‡av, 197 leaves ; ‡c29 cm
336 ‡atext ‡btxt ‡2rdacontent
337 ‡aunmediated ‡bn ‡2rdamedia
338 ‡avolume ‡bnc ‡2rdacarrier
502 ‡bPh.D. ‡cWayne State University ‡d1985.
504 ‡aBibliography: leaves 182-193.
533 ‡aPhotocopy. ‡bAnn Arbor, Mich., ‡cUniversity Microfilms International, ‡d1988. ‡ev, 197 p. ; 22 cm.
538 ‡aMode of access: Internet.
650 0 ‡aTelevision advertising ‡zUnited States.
650 0 ‡aAdvertising, Political ‡zUnited States.
650 0 ‡aTelevision and politics ‡zUnited States.
CID ‡a007599871
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DAT 1 ‡a20240807140621.0 ‡b2024-08-08T06:33:45Z
DAT 2 ‡a2024-01-10T18:30:01Z
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974 ‡bPST ‡cPST ‡d20240808 ‡sgoogle ‡upst.000014201974 ‡y1984 ‡ric ‡qbib ‡tnon-US bib date2, date type t >= 1929