Political television advertising objectives :
the viewpoint of political media consultants /
by Tobe Louis Berkovitz.

Description

Main Author

Berkovitz, Tobe.

Language(s)

English

Published

©1984
[Place of publication not identified] : [publisher not identified], [1984]

Subjects

Television advertising > Television advertising / United States.
Advertising, Political > Advertising, Political / United States.
Television and politics > Television and politics / United States.

Physical Description

v, 197 leaves ; 29 cm

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