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‡a658.8/7
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‡aLevy, Michael,
‡d1950-
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‡aRetailing management /
‡cMichael Levy, Barton A. Weitz.
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‡a5th ed.
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‡aBoston :
‡bMcGraw-Hill Irwin,
‡cc2004.
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‡axxxv, 775 p. ;
‡bcol. ill., ;
‡c26 cm. :
‡e1 CD-ROM (4 3/4 in.)
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‡aThe McGraw-Hill/Irwin series in marketing
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‡aThe World of Retailing -- Introduction to the world of retailing -- Types of retailers -- Multichannel retailing--a view into the future -- customer buying behavior -- Retailing Strategy -- Retail market strategy -- Financial strategy -- Retail locations -- Site selection -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- Merchandise Management -- Planning merchandise assortments -- Buying systems -- Buying merchandise assortments -- Buying systems -- Buying merchandise -- Pricing - Retail communication mix -- Store Management -- Managing the store -- Store layout, design, and vital merchandising -- Customer service.
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‡aMode of access: Internet.
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‡aSystem requirements: Pentium 200 MHz processor or faster; 64 MB or more system memory; Microsoft Windows 98 or later; Internet Web Browser 4.0 or later; 16-bit stereo cound card, 16-bit or higher video card, 8x speed or higher CD-ROM drive.
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‡aRetail trade
‡xManagement.
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‡aWeitz, Barton A.
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‡tUS bib date1 >= 1929
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