Consumer behavior : buying, having, and being

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010 ‡a 2008000236
020 ‡a0136015964
020 ‡a9780136015963
035 ‡asdr-wu7679071
035 ‡a(OCoLC)191023949
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050 0 0 ‡aHF5415.32 ‡b.S6 2008
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100 1 ‡aSolomon, Michael R.
245 1 0 ‡aConsumer behavior : ‡bbuying, having, and being / ‡cMichael R. Solomon.
250 ‡a8th ed.
260 ‡aUpper Saddle River, N.J. : ‡bPearson Prentice Hall, ‡c[2008,] c2009.
300 ‡axxv, 694 p. : ‡bcol. ill. ; ‡c29 cm.
504 ‡aIncludes bibliographical references and indexes.
505 0 ‡aConsumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subcultures -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
538 ‡aMode of access: Internet.
650 0 ‡aConsumer behavior.
CID ‡a007527743
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DAT 1 ‡a20120815142857.0 ‡b2023-11-18T19:29:46Z
DAT 2 ‡a2023-11-18T18:30:02Z
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