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080118s2008 njua b 001 0 eng |
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‡a 2008000236
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‡a0136015964
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‡a9780136015963
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‡b.S6 2008
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‡a658.8/342
‡222
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‡aSolomon, Michael R.
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‡aConsumer behavior :
‡bbuying, having, and being /
‡cMichael R. Solomon.
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250 |
⊔ |
⊔ |
‡a8th ed.
|
260 |
⊔ |
⊔ |
‡aUpper Saddle River, N.J. :
‡bPearson Prentice Hall,
‡c[2008,] c2009.
|
300 |
⊔ |
⊔ |
‡axxv, 694 p. :
‡bcol. ill. ;
‡c29 cm.
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504 |
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⊔ |
‡aIncludes bibliographical references and indexes.
|
505 |
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‡aConsumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subcultures -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
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‡aMode of access: Internet.
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‡aConsumer behavior.
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