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Consumer behavior for marketing managers /
edited by Ian Fenwick, John A. Quelch.

APA Citation

Quelch, J. A. (1984). Consumer behavior for marketing managers. Boston: Allyn and Bacon.

MLA Citation

Quelch, John A. Consumer Behavior for Marketing Managers. Boston: Allyn and Bacon, 1984.

Warning: These citations may not always be complete (especially for serials).