Advertising management /
David A. Aaker, John G. Myers.

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Main Author: Aaker, David A.
Related Names: Myers, John G., 1933-
Language(s): English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1975]
Subjects: Advertising > Advertising / Management.
Physical Description: xvi, 612 p. : ill. ; 24 cm.
ISBN: 0130159743
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Limited (search only)	University of Minnesota

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