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Advertising :
creative communication with consumers.

APA Citation

Hepner, H. Walker. (1964). Advertising: creative communication with consumers. 4th ed. New York: McGraw-Hill.

MLA Citation

Hepner, Harry Walker, 1893-. Advertising: Creative Communication With Consumers. 4th ed. New York: McGraw-Hill, 1964.

Warning: These citations may not always be complete (especially for serials).