Electronic media ratings :
turning audiences into dollars and sense /
Karen Buzzard.

Description

Main Author

Buzzard, Karen.

Language(s)

English

Published

Boston : Focal Press, c1992.

Subjects

Radio audiences > Radio audiences / United States.
Television viewers > Television viewers / United States.
Radio programs > Radio programs / United States > Radio programs / United States / Rating > Radio programs / United States / Rating / Methodology.
Television programs > Television programs / United States > Television programs / United States / Rating > Television programs / United States / Rating / Methodology.

Physical Description

viii, 119 p. : ill. ; 24 cm.

ISBN

0240800664 (paperback)

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