Global marketing management /
Warren J. Keegan
APA Citation
Keegan, W. J., Green, M. C. (2002). Global marketing management. 7th ed Upper Saddle River, N.J.: Prentice Hall.
MLA Citation
Keegan, Warren J, and Mark C Green. Global Marketing Management. 7th ed Upper Saddle River, N.J.: Prentice Hall, 2002.
Warning: These citations may not always be complete (especially for serials).