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‡aKeegan, Warren J
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‡aGlobal marketing management /
‡cWarren J. Keegan
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‡a7th ed
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‡aUpper Saddle River, N.J. :
‡bPrentice Hall,
‡cc2002
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‡axxv, 617 p. :
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‡aExport marketing
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‡vCase studies
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‡aGreen, Mark C
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