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Global marketing management /
Warren J. Keegan

APA Citation

Keegan, W. J., Keegan, W. J. (1989). Global marketing management. 4th ed Englewood Cliffs, N.J.: Prentice Hall.

MLA Citation

Keegan, Warren J, and Warren J Keegan. Global Marketing Management. 4th ed Englewood Cliffs, N.J.: Prentice Hall, 1989.

Warning: These citations may not always be complete (especially for serials).