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‡a(OCoLC)17983784
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‡aKeegan, Warren J
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‡aGlobal marketing management /
‡cWarren J. Keegan
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250 |
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‡a4th ed
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260 |
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‡aEnglewood Cliffs, N.J. :
‡bPrentice Hall,
‡cc1989
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300 |
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‡axvi, 783 p. :
‡bill. ;
‡c25 cm
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‡aThe Prentice-Hall series in marketing
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538 |
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‡aMode of access: Internet.
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650 |
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‡aExport marketing
‡xManagement
‡vCase studies
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‡aExport marketing
‡xManagement
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‡aKeegan, Warren J.
‡tMultinational marketing management
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