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The measurement of cumulative advertising effects.

APA Citation

Palda, K. S. (1964). The measurement of cumulative advertising effects. Englewood Cliffs, N.J.: Prentice-Hall.

Palda, Kristian S. The Measurement of Cumulative Advertising Effects. Englewood Cliffs, N.J.: Prentice-Hall, 1964.

Warning: These citations may not always be complete (especially for serials).