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Readings and cases in marketing management /
edited by Alvin C. Burns, David W. Cravens.

APA Citation

Cravens, D. W., Burns, A. C. (1987). Readings and cases in marketing management. Homewood, Ill.: Irwin.

MLA Citation

Cravens, David W, and Alvin C Burns. Readings And Cases In Marketing Management. Homewood, Ill.: Irwin, 1987.

Warning: These citations may not always be complete (especially for serials).