Readings and cases in marketing management

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245	0	0	‡aReadings and cases in marketing management / ‡cedited by Alvin C. Burns, David W. Cravens.
260	⊔	⊔	‡aHomewood, Ill. : ‡bIrwin, ‡c1987.
300	⊔	⊔	‡axv, 443 p. : ‡bill. ; ‡c24 cm.
490	0	⊔	‡aThe Irwin series in marketing
504	⊔	⊔	‡aIncludes bibliographies and indexes.
538	⊔	⊔	‡aMode of access: Internet.
650	⊔	0	‡aMarketing ‡xManagement ‡vCase studies.
650	⊔	0	‡aMarketing ‡xManagement.
700	1	⊔	‡aCravens, David W.
700	1	⊔	‡aBurns, Alvin C.
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