Kleppner's advertising procedure /
J. Thomas Russell, W. Ronald Lane.

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Main Author
Russell, Thomas, 1941-
Related Names
Kleppner, Otto, 1899-
Lane, W. Ronald, 1940-
Language(s)
English
Published
Upper Saddle River, N.J. : Prentice Hall, 2002.
Edition
15th ed.
Subjects
Advertising.
Physical Description
xix, 697 p. : ill. (some col.) ; 29 cm.
ISBN
0130328774
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