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Mass media research :
an introduction /
Roger D. Wimmer, Joseph R. Dominick.

APA Citation

Wimmer, R. D., Dominick, J. R. (1991). Mass media research: an introduction. 3rd ed. Belmont, Calif.: Wadsworth Pub. Co..

MLA Citation

Wimmer, Roger D, and Joseph R Dominick. Mass Media Research: an Introduction. 3rd ed. Belmont, Calif.: Wadsworth Pub. Co., 1991.

Warning: These citations may not always be complete (especially for serials).