Public relations and the social web : how to use social media and web 2.0 in communications

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050 0 0 ‡aHM1221 ‡b.B765 2009
082 0 0 ‡a659.20285/4678 ‡222
100 1 ⊔ ‡aBrown, Rob.
245 1 0 ‡aPublic relations and the social web : ‡bhow to use social media and web 2.0 in communications / ‡cRob Brown.
260 ⊔ ⊔ ‡aLondon ; ‡aPhiladelphia : ‡bKogan Page, ‡c2009.
300 ⊔ ⊔ ‡ax, 182 p. ; ‡c25 cm.
500 ⊔ ⊔ ‡aIncludes index.
505 0 ⊔ ‡aSomething has happened to communications -- The implications for communicators -- The lunatics have taken over the asylum -- The new channels -- Digital PR and search engine optimization -- The power of the new media -- The new ethics -- The blurring of channels -- The battle for influence at the digital frontier -- Horses and courses -- Digital PR architecture -- Tools of the trade -- Evaluation and measurement -- Dodging bear traps -- The major players -- The next big thing.
538 ⊔ ⊔ ‡aMode of access: Internet.
650 ⊔ 0 ‡aInternet in public relations.
650 ⊔ 0 ‡aPublic relations.
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