Financial management of the marketing function;
a research study and report prepared for the Financial Executives Research Foundation (formerly, Controllers Institute Research Foundation)
by Michael Schiff [and] Martin Mellman.

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Main Author
Schiff, Michael.
Related Names
Mellman, Martin.
Language(s)
English
Published
[New York, Financial Executives Research Foundation, 1962]
Subjects
Marketing.
Physical Description
262 p. illus. 24 cm.
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