Revenues and expenses of newspaper publishers in 1941,
together with data relating to national advertising in newspapers
[by] Neil H. Borden ...
Malcom D. Taylor ... [and] Howard T. Hovde.

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Main Author: Borden, Neil Hopper, 1895-
Related Names: Hovde, Howard Thorne, 1899-
Taylor, Malcolm Dean, 1894-
Harvard University. Graduate School of Business Administration.
Language(s): English
Published: Boston, Division of research, Graduate school of business administration, Harvard university, 1946.
Subjects: American newspapers.
Advertising, Newspaper.
Note: "During 1944 and 1945 ... the authors carried on a research study which has been published under the title, Ê»National advertising in newspapers. TÌhe data in this report are some additional products of that research."--Introd.
Physical Description: 56 p. incl. tables. 21 cm.
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