Retail advertising and sales promotion,
by Charles M. Edwards, Jr. and William H. Howard.

Description

Main Author

Edwards, Charles Mundy, Jr.

Related Names

Howard, William H., 1906-

Language(s)

English

Published

New York, Prentice-Hall, 1936.

Subjects

Retail trade.
Advertising.

Physical Description

xxii, 764 p. incl. illus., diagrs., forms. 24 cm.

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