Problems of merchandise distribution - McNair, Malcolm P. (Malcolm Perrine), 1894-; Learned, Edmund Philip; Teele, Stanley Ferdinand, 1906-; Learned, Edmund Philip (New York and London, McGraw-Hill book company, inc., 1942)
"Initially projected as a successor to Learned's Problems in marketing, published in 1936 ... 38 of the 106 cases are reproductions or revisions of cases which appeared in that volume."--Pref.
Mode of access: Internet.
Keywords: Marketing