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How to write advertisements that sell;
how to plan every step in your campaign--using sales points, schemes and inducements--how to write and lay out copy--choosing prospect lists and mediums--tests and records that increase returns; how 146 shrewd advertisers plan and place their copy.

APA Citation

A.W. Shaw Company. (1912). How to write advertisements that sell: how to plan every step in your campaign--using sales points, schemes and inducements--how to write and lay out copy--choosing prospect lists and mediums--tests and records that increase returns; how 146 shrewd advertisers plan and place their copy. Chicago: A.W. Shaw company.

MLA Citation

A.W. Shaw Company. How to Write Advertisements That Sell: How to Plan Every Step In Your Campaign--using Sales Points, Schemes And Inducements--how to Write And Lay Out Copy--choosing Prospect Lists And Mediums--tests And Records That Increase Returns; How 146 Shrewd Advertisers Plan And Place Their Copy. Chicago: A.W. Shaw company, 1912.

Warning: These citations may not always be complete (especially for serials).

How to write advertisements that sell; how to plan every step in your campaign--using sales points, schemes and inducements--how to write and lay out copy--choosing prospect lists and mediums--tests and records that increase returns; how 146 shrewd advertisers plan and place their copy.

APA Citation

MLA Citation

How to write advertisements that sell;
how to plan every step in your campaign--using sales points, schemes and inducements--how to write and lay out copy--choosing prospect lists and mediums--tests and records that increase returns; how 146 shrewd advertisers plan and place their copy.