How to write advertisements that sell; how to plan every step in your campaign--using sales points, schemes and inducements--how to write and lay out copy--choosing prospect lists and mediums--tests and records that increase returns; how 146 shrewd advertisers plan and place their copy

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245 0 0 ‡aHow to write advertisements that sell; ‡bhow to plan every step in your campaign--using sales points, schemes and inducements--how to write and lay out copy--choosing prospect lists and mediums--tests and records that increase returns; how 146 shrewd advertisers plan and place their copy.
260 ⊔ ⊔ ‡aChicago, ‡aNew York [etc.] : ‡bA.W. Shaw company, ‡c1912.
300 ⊔ ⊔ ‡a128 p. ‡billus. ‡c19 cm.
490 0 ⊔ ‡aSystem "how-books"
538 ⊔ ⊔ ‡aMode of access: Internet.
650 ⊔ 0 ‡aAdvertising.
710 2 ⊔ ‡aA.W. Shaw Company.
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