How to write advertisements that sell;
how to plan every step in your campaign--using sales points, schemes and inducements--how to write and lay out copy--choosing prospect lists and mediums--tests and records that increase returns; how 146 shrewd advertisers plan and place their copy.
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| Item Link | Original Source |
|---|---|
| Full view | New York Public Library |
| Full view | Duke University |
| Full view | University of California |