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‡aCommittee on Marketing.
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‡aPrinciples of marketing.
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‡aNew York,
‡bPitman
‡c[c1961]
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‡a572 p.
‡billus.
‡c24 cm.
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‡aA Pitman collaborative textbook
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‡aMode of access: Internet.
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‡aMarketing
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