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Basic marketing,
a managerial approach.

APA Citation

McCarthy, E. Jerome (Edmund Jerome). (1960). Basic marketing: a managerial approach. Homewood, Ill.: R.D. Irwin.

MLA Citation

McCarthy, E. Jerome (Edmund Jerome). Basic Marketing: a Managerial Approach. Homewood, Ill.: R.D. Irwin, 1960.

Warning: These citations may not always be complete (especially for serials).