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Advertising and the public
[by] Ralph Harris and Arthur Seldon.

APA Citation

Harris, R., Seldon, A. (1962). Advertising and the public. [London]: Published for the Institute of Economic Affairs by A. Deutsch.

MLA Citation

Harris, Ralph, and Arthur Seldon. Advertising And the Public. [London]: Published for the Institute of Economic Affairs by A. Deutsch, 1962.

Warning: These citations may not always be complete (especially for serials).