Cases in advertising and communications management in India

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035 ‡a(OCoLC)4287484
040 ‡aEEM ‡cEEM ‡dOCLCQ
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100 1 ‡aSen Gupta, Subroto.
245 1 0 ‡aCases in advertising and communications management in India / ‡cSubroto Sen Gupta ...
260 ‡aAhmedabad : ‡bIndian Institute of Management, ‡c1976.
300 ‡axx, 161, 80 p. : ‡bill., forms ; ‡c28 cm.
504 ‡aIncludes bibliographical references (p. 161).
538 ‡aMode of access: Internet.
650 0 ‡aCommunication ‡xPsychological aspects.
650 0 ‡aCommunication in marketing ‡zIndia.
650 0 ‡aAdvertising ‡vCase studies.
650 0 ‡aAdvertising ‡zIndia.
CID ‡a006069559
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DAT 1 ‡a20120814104026.0 ‡b2023-07-14T17:32:24Z
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