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‡aHF5808.I4
‡bS454
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‡aSen Gupta, Subroto.
|
245 |
1 |
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‡aCases in advertising and communications management in India /
‡cSubroto Sen Gupta ...
|
260 |
⊔ |
⊔ |
‡aAhmedabad :
‡bIndian Institute of Management,
‡c1976.
|
300 |
⊔ |
⊔ |
‡axx, 161, 80 p. :
‡bill., forms ;
‡c28 cm.
|
504 |
⊔ |
⊔ |
‡aIncludes bibliographical references (p. 161).
|
538 |
⊔ |
⊔ |
‡aMode of access: Internet.
|
650 |
⊔ |
0 |
‡aCommunication
‡xPsychological aspects.
|
650 |
⊔ |
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‡aCommunication in marketing
‡zIndia.
|
650 |
⊔ |
0 |
‡aAdvertising
‡vCase studies.
|
650 |
⊔ |
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‡aAdvertising
‡zIndia.
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‡tnon-US bib date1 >= 1929
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