Seeing is believing :
an introduction to visual communication /
Arthur Asa Berger.

APA Citation

Berger, A. Asa. (2008). Seeing is believing: an introduction to visual communication. 3rd ed. New York: McGraw Hill Education.

MLA Citation

Berger, Arthur Asa, 1933-. Seeing Is Believing: an Introduction to Visual Communication. 3rd ed. New York: McGraw Hill Education, 2008.

Warning: These citations may not always be complete (especially for serials).