The art appeal in display advertising,
by Frank Alvah Parsons.

APA Citation

Parsons, F. Alvah. (1921). The art appeal in display advertising. New York: Harper & brothers.

MLA Citation

Parsons, Frank Alvah, 1868-1930. The Art Appeal In Display Advertising. New York: Harper & brothers, 1921.

Warning: These citations may not always be complete (especially for serials).