A manager's guide to marketing research; survey of recent developments

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040 ‡aDLC ‡cDLC ‡dm.c. ‡dGZM ‡dMiU
050 0 ‡aHF5415.2 ‡b.G67
082 ‡a658.83
100 1 ‡aGreen, Paul E.
245 1 2 ‡aA manager's guide to marketing research; ‡bsurvey of recent developments ‡c[by] Paul E. Green and Ronald E. Frank.
260 ‡aNew York, ‡bWiley ‡c[1967]
300 ‡a185 p. ‡billus. ‡c22 cm.
490 0 ‡aManager's guide series
504 ‡aBibliography: p. 165-178.
538 ‡aMode of access: Internet.
650 0 ‡aMarketing research.
700 1 0 ‡aFrank, Ronald Edward, ‡d1933- ‡wdn
CID ‡a005771609
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DAT 2 ‡a2023-04-30T17:30:02Z
CAT ‡aSDR-MIU-UPD ‡dEX LIBRIS - ALEPH ‡lloader.pl-002-002
COM ‡d20090622 ‡mThis record was modified while in the University of Michigan Aleph system for one of the following reasons: to resolve an incorrect bibliographically determined rights status, to include a new OCLC number, or to otherwise address or update incorrect or incomplete metadata.
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