Introduction to advertising principles and practice

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100 1 ‡aMaytham, Thomas Edward, ‡d1895-
245 1 0 ‡aIntroduction to advertising principles and practice.
260 ‡aNew York : ‡bHarper, ‡c[1948]
300 ‡aviii, 404 p. ‡billus. ‡c25 cm.
538 ‡aMode of access: Internet.
650 0 ‡aAdvertising.
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