Cost-effectiveness of mass media communications as related to highway safety

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088 ‡aTechnical Report 70-3
088 ‡aDOT/HS 800 251
100 1 ‡aFleischer, Gerald A.
245 1 0 ‡aCost-effectiveness of mass media communications as related to highway safety.
260 ‡c1970.
300 ‡a138 p. : ‡bref. bib. graphs. tables.
336 ‡atext ‡btxt ‡2rdacontent
337 ‡aunmediated ‡bn ‡2rdamedia
338 ‡avolume ‡bnc ‡2rdacarrier
536 ‡bFH-11-6800
536 ‡aNational Highway Safety Bureau, Washington, D.C.
538 ‡aMode of access: Internet.
590 ‡aCOP: 2
590 ‡aAuthor corporate affiliation: Southern California University, Department of Industrial and Systems Engineering, Los Angeles
590 ‡aSubject code: PMO
590 ‡aSubject code: SCE*YC
650 7 ‡aProgram management. ‡2trt
650 7 ‡aCosts. ‡2trt
650 7 ‡aProgram Costs. ‡2umitrist
650 7 ‡aMan-Machine Communications. ‡2umitrist
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DAT 2 ‡a2024-06-26T17:30:02Z
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