Market segmentation :
a selected and annotated bibliography /
edited by Ronald D. Michman, Myron Gable, Walter Gross.

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Main Author: Michman, Ronald D.
Related Names: Gross, Walter, 1923-
Gable, Myron, 1927-
Language(s): English
Published: Chicago : American Marketing Association, c1977.
Subjects: Marketing > Marketing / Bibliography.
Note: Includes index.
Physical Description: viii, 58 p. ; 23 cm.
ISBN: 0877570949
Locate a Print Version: Find in a library

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Limited (search only)	University of Michigan

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