Catalog Record: ARF comparability study : a controlled field experiment comparing three methods of estimating magazine audiences | HathiTrust Digital Library

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ARF comparability study :
a controlled field experiment comparing three methods of estimating magazine audiences /
[study executed by Simmons Market Research Bureau, Inc.]

Description

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Language(s): English
Published: [New York] : Advertising Research Foundation, c1980.
Subjects: American periodicals > American periodicals / Circulation.
Readership surveys > Readership surveys / United States.
Note: "The second of two reports of the Comparability Subcommittee of the Magazine Research Development Council, Advertising Research Foundation."
Physical Description: 126 p. ; 29 cm.
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Limited (search only) University of Michigan
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