ARF comparability study :
a controlled field experiment comparing three methods of estimating magazine audiences /
[study executed by Simmons Market Research Bureau, Inc.]
[New York] : Advertising Research Foundation, c1980.
American periodicals /
Readership surveys > Readership surveys / United States.
"The second of two reports of the Comparability Subcommittee of the Magazine Research Development Council, Advertising Research Foundation."
126 p. ;
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