The marketing edge : making strategies work

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100 1 ‡aBonoma, Thomas V.
245 1 4 ‡aThe marketing edge : ‡bmaking strategies work / ‡cThomas V. Bonoma.
260 ‡aNew York : ‡bFree Press, ‡cc1985.
300 ‡axiii, 241 p. : ‡bill. ; ‡c25 cm
336 ‡atext ‡btxt ‡2rdacontent
337 ‡aunmediated ‡bn ‡2rdamedia
338 ‡avolume ‡bnc ‡2rdacarrier
500 ‡aIncludes bibliographical references and index.
538 ‡aMode of access: Internet.
650 0 ‡aMarketing. ‡0http://id.loc.gov/authorities/subjects/sh85081333
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