A look back, a look ahead /
[editor] George B. Hafer.

APA Citation

Attitude Research Conference (10th : 1979 : Hilton Head Island, S., Hafer, G. B., American Marketing Association. (1980). A look back, a look ahead. Chicago: American Marketing Association.

MLA Citation

Attitude Research Conference (10th : 1979 : Hilton Head Island, S.C.), George B Hafer, and American Marketing Association. A Look Back, a Look Ahead. Chicago: American Marketing Association, 1980.

Warning: These citations may not always be complete (especially for serials).